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Custom research services designed to address the specific business issues you are facing
We are a client-centric, custom research firm with deep analytic and methodological expertise. We tailor our approach to our client’s specific needs. Here are some example of the types of research we conduct.
Custom research services designed to address the specific business issues you are facing
We are a client-centric, custom research firm with deep analytic and methodological expertise. We tailor our approach to our client’s specific needs. Here are some example of the types of research we conduct.
Full-Service Consulting
Design and execution of qualitative and quantitative market research projects, customized to address your unique research needs.
Analytics and Reporting
Advanced analytics and reporting to develop data-driven strategies to drive growth.
Project Management and Consultation
Working with your internal team to develop and support research initiatives.
We have extensive experience with research methods supporting innovation, new product development, branding, and communications. Our clients range from start-ups to Fortune 100 companies and span healthcare, consumer packaged goods, retail, and technology industries. We have global reach for B2B and B2C audiences.
Methods:
Innovation
Concept and Product Testing
Get feedback from your targeted users on new products from the original concept through launch. Use diagnostic information to identify and implement improvements.
Feature Prioritization
Help your product team prioritize feature development through cost-benefit analysis by identifying the features that are perceived as requirements, satisfiers and delighters and those which are indifferent or dissatisfiers.
Idea Screening
Innovation often starts with ideation and generating a broad set of ideas. Screening the ideas with targeted users helps identify the ones that represent the biggest opportunities.
Pricing Research
The relationship between price and demand is different for every product. Understanding that unique relationship for your product will help maximize revenue and profitability.
Packaging Testing
Whether packaging innovation is functional or purely for branding, optimizing its appeal helps drive conversion where it matters most, at the point of sale.
Concept Optimization (Choice Modeling)
Find the optimal combination of features, messaging and pricing for your product line within the context of competitive offerings. Use the market simulator to run “what if” scenarios for promotions and competitive reaction.
Market Segmentation
Identify “need states” that groups of customers or consumers align with to understand motivations for behavior. Using this information, marketers can tailor messaging to relevant customer segments.
Branding and Communications:
Ad Concept Test
Get feedback from your target audience on potential ads (print, digital, video), from storyboard to finished ads. Use diagnostic information to identify and implement improvements.
Brand Funnel Research
Understand what objectives your marketing efforts should focus on to earn your fair share of the category (e.g., driving awareness, supporting brand perceptions, point-of-sale activities, etc.).
Shopper Research
Learn how and why customers choose the brands they do within the category.
Brand Equity Research
Identify the characteristics that drive relevance in your category in customers’ minds and where your brand fits relative to competitors.
Brand Tracking
Evaluate the effectiveness of your marketing initiatives and the overall health of your brand relative to your competitors over time.
Customer / User Experience:
NPS
Used to measure customer satisfaction and loyalty, the Net Promoter Score (NPS) is a common Key Performance Indicator for B2B and B2C companies to measure the effectiveness of operational, product and service initiatives over time.
Customer Relationship Measurement
Track customer perceptions of your company’s performance (product/service) over time compared to competitors.
Usability and Prototype Testing
We work with a group of UX professionals to provide usability and prototype testing services, frequently overlaid with marketing insights.
Transactional Satisfaction
Get immediate feedback on customer interactions with your company to understand strengths and weaknesses of transactional executions.
Employee / Stakeholder Research
We conduct unbiased, anonymous research with stakeholders of all sorts, giving them freedom to provide honest and helpful feedback.
Core Competencies:
